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How to source freshers

Sourcing freshers for sales roles can be quite effective when using a multi-channel approach. Here are some of the best ways to attract and source fresh talent:

  1. Campus Recruitment DrivesConducting campus drives in colleges with strong sales and business programs can help you tap into a pool of interested and motivated candidates. Partner with college placement cells for streamlined access to final-year students.

  2. Job Portals and Professional NetworksUse job portals like Naukri, Freshersworld, or LinkedIn to post sales roles tailored for fresh graduates. LinkedIn’s specialized filters can help identify fresh graduates who have demonstrated interest in sales through internships or volunteer work.

  3. Social Media EngagementPlatforms like LinkedIn, Instagram, and Facebook can be highly effective for engaging young audiences. Regularly posting about your company culture, opportunities, and benefits for freshers in sales can draw more applicants.

  4. Internship Conversion ProgramsOffer internships with a direct pathway to a full-time sales role. This allows you to assess candidates over time and hire the best performers. Freshers who have already interned with your organization are likely to be a better cultural fit.

  5. Freelance Recruiter NetworkPartner with freelance recruiters who specialize in entry-level talent to get access to fresh graduates, particularly those with a specific interest in sales. This approach can provide quick results and minimize sourcing time.

  6. Graduate Hiring ProgramsCreating a dedicated Graduate Trainee Program for sales can attract fresh graduates looking for structured training and career growth. This also positions your company as a top employer among young talent.

  7. Employee ReferralsEncourage current employees to refer fresh graduates for sales roles. This approach often yields quality candidates and can help you reach out to recent graduates through employee networks.

  8. Job Fairs and Recruitment EventsParticipate in job fairs or host recruitment events targeting fresh graduates. Events like these attract a diverse range of candidates and allow you to promote your brand as an employer of choice for entry-level sales roles.

  9. Skill Development ProgramsConduct or sponsor workshops and boot camps that focus on sales skills. Freshers who attend such sessions and show aptitude for sales can be prime candidates for your roles.

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